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Fr

Context

A Canadian coffee company wanted to create a breakthrough content partnership to celebrate their 100th anniversary, and showcase their brand values through in-depth content, in a national partnership.

Explorer

Annie Brace-Lavoie

Chef

Jordan Bennett

Artiste

Sheila Jaffé

Violoniste

Monica Adair

Architecte

Solution

We created a partnership that selected 5 Canadian masters from a variety of artistic and professional backgrounds, and gave them a grant to perfect their craft and practice. Then, we made an engaging series of content that celebrated them, hosted it on an interactive space on CBC.ca and Radio-Canada.ca, and promoted it across our network.

Results

This campaign drove huge engagement with cbc.ca audiences and over
delivered on all promised content engagement metrics:

+46%

Lift in brand favorability with audiences

+60%

Lift in brand favorability with heavy CBC audiences - Our audiences understand branded content

61%

Of audiences are more likely to purchase Van Houtte products after watching this content

71%

Of audiences said this improved their perception of Van Houtte

8x

Delivery on number of committed views

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