A Canadian coffee company wanted to create a breakthrough content partnership to celebrate their 100th anniversary, and showcase their brand values through in-depth content, in a national partnership.
We created a partnership that selected 5 Canadian masters from a variety of artistic and professional backgrounds, and gave them a grant to perfect their craft and practice. Then, we made an engaging series of content that celebrated them, hosted it on an interactive space on CBC.ca and Radio-Canada.ca, and promoted it across our network.
This campaign drove huge engagement with cbc.ca audiences and over
delivered on all promised content engagement metrics:
Lift in brand favorability with audiences
Lift in brand favorability with heavy CBC audiences - Our audiences understand branded content
Of audiences are more likely to purchase Van Houtte products after watching this content
Of audiences said this improved their perception of Van Houtte
Delivery on number of committed views