Metrolinx wanted to drive awareness of their new kids & parents pricing strategy, and inspire summer family adventures using their service.
We created an interactive map experience where target audiences were invited to explore the providers products, which showed interesting new attractions and experiences near their stations, so that audiences could make a connection between their summer adventures and the advertiser. We also included article content that was a deep dive into how to create the best summer in the region possible.
of audiences are more likely to use the clients services after reading this content
change in positive impact of perception of the client
of the target audience enjoyed the content
increase in understanding of the client, of an already well-informed audience
time spent above average beating out North American averages for non-sponsored article content