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Fr

Context

Gillette wanted to generate awareness of their new campaign spot, which aligned with Pride month in Toronto.

Explorer

Solution

Draw upon CBC Life’s editorial expertise to create an in-depth piece of content that authentically explored the issues the brand wanted to raise awareness of, to engage their target audiences through interesting and engaging content.

Results

360%

delivery on the amount of committed reads of the article

+66%

of audiences said this content improved their perception of the brand

58%

of audiences say they are more likely to purchase from this brand

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