Gillette wanted to generate awareness of their new campaign spot, which aligned with Pride month in Toronto.
Draw upon CBC Life’s editorial expertise to create an in-depth piece of content that authentically explored the issues the brand wanted to raise awareness of, to engage their target audiences through interesting and engaging content.
delivery on the amount of committed reads of the article
of audiences said this content improved their perception of the brand
of audiences say they are more likely to purchase from this brand