Working together, to tell your story
A true engine of collaboration, Tandem is CBC / Radio-Canada Media Solution’s Branded Content service. We combine your brand’s subject expertise with our credibility and experience in digital, audio and TV production to create intelligently designed multi-platform Branded Content campaigns, anchored in experiences that leave a measurable impression on our audience.
Tandem brings together the brightest creative and strategic minds to a team devoted to telling authentic, inspiring, original and impactful stories that your audience is looking for.
Canadians look to CBC/Radio-Canada for experiences that inform, enlighten and engage, and by partnering with Tandem, you align your message with that mandate and the trust Canadians have in our brand.
We take our role in Canada's cultural landscape seriously, which is why we're committed to provide our audiences with content that meets their expectations. When you work with us, you can be sure that what we create provides value to both your brand and our audience.
Our unique all-Canadian platform of CBC & Radio-Canada properties gives the stories that Tandem makes with you an unparalleled reach.
When developing a campaign, our experts apply research and analysis to find relevant and engaged audiences, and discover where their interests meet your messaging goals. From there, we design content that makes a meaningful connection between your brand and the hearts and minds of Canadians.
By working together, we’ll propel your message to new heights.
Create highly engaging video storytelling with CBC Tandem. Available for unscripted or scripted content. We create single pieces or series that tell your brand story through the power of video storytelling.
Partner with the CBC on a deeper level for a more in depth, organic creation. In unique cases, we’ll align closer with the CBC’s editorial entertainment teams to create content with a more general interest; great for building brand alignment in a target area.
Captivate listeners with custom branded podcast series’ produced by CBC Tandem. Distributed on all platforms including CBC Listen and/or Radio-Canada OHdio.
Incorporate your messaging into sponsored storytelling segments, featured as effective 1.5 min spots within podcasts on CBC Listen and/or Radio-Canada OHdio.
Tell your story or nurture potential customers with written branded content created by CBC Tandem; stories that work to achieve your campaign goals through written content
Go deeper with a feature-length branded story, paired with a custom web presence and immersive experience.
Host branded content on a custom website that we build to meet your marketing objectives.
Reach your desired audience on CBC and Radio-Canada platforms with custom and pre-built first-party data segments on Canada’s largest informational web property.
Reach audiences consuming content on topics relevant to your brand.
Extend your content's reach with a custom and targeted social media strategy.
Click out to your external branded content with our branded content tile.
Bring your own content (written, audio or video) to new audiences by partnering with CBC and Radio-Canada for content distribution on or off our network.